Digital Marketing Manager

  • Canada EST
  • Marketing & Communications
  • Apply by November 19, 2021

About us

Most businesses pay their monthly electricity bill without understanding the details. As a licensed energy company, we developed a data - driven platform that gives businesses and their trusted partners the insights and tools they need to understand their bill. Understanding their bill helps large businesses unlock enormous savings opportunities. Last year alone, our customers saved $60 million and reduced over 1300 tons of CO2e.

The team

Our core team has built out our Canadian business, and we are now looking to grow the team as we expand into other North American markets. If you are passionate about energy and the environment, and you are looking for the opportunity to own your work, you will fit right in! EnPowered is a remote first company as we move forward with a hybrid team model.

The role

We are looking for a dynamic Digital Marketing Manager who will be responsible for driving EnPowered digital campaigns end-to-end (including conceptualizing, creating, deploying, measuring results, etc.) on all platforms. In this role, you will report to the Director Marketing & Communications and will work with key stakeholders in the Sales, Customer Success, Product, and Leadership teams to lead and execute our digital programs and ultimately increase customer acquisition. This role offers a huge opportunity to grow as you will be helping drive initiatives to expand our Marketing Team and actively contribute to revenue growth. In this role, you will be accountable for the entire process around digital marketing campaigns/programs from inception through launch, and performance tracking.

You will be expected to

  • Manage all EnPowered digital campaign planning and execution (web, SEM, social, digital display, email, content, SEO and more) to align with our business objectives

  • Author content to effectively communicate product value proposition to different target audiences

  • Develop marketing lead gen funnels and remarketing campaigns that help move users from awareness to action

  • Proactively identify new opportunities for optimizations and work with the Marketing and Sales teams to assess feasibility and implementation of demand generation tactics and solutions

  • Identify derivative content strategies by helping our content team convert existing content to video, infographics, blogs, etc.

  • Analyze data related to opportunity conversions, sales and marketing funnel, campaign performance, database health, and acquisition source, and monitor effectiveness of digital marketing initiatives through marketing analytics

  • Innovate and iterate best-in-class digital marketing activations by bringing new ideas and thought leadership to the team

  • Contribute to team brainstorms and calendar planning for upcoming initiatives and campaigns

General background and experience:

  • Bachelor’s degree, college diploma in Marketing, or technical certification in digital marketing

  • At least 5 years digital marketing experience

  • Experience in a scale-up environment is an asset

  • Certified & experienced in Google AdWords, Google Search, Google Analytics, Google Display

  • Experience with LinkedIn, YouTube, Facebook, etc.

  • Experience with ad management platforms (Marin Software, Kenshoo, Google Search Ads 360, etc.)

  • Experience with marketing automation tools such as HubSpot, Salesforce, Marketo

  • Acute sense of judgment, tact, and diplomacy

  • Excellent writing, proofreading, and editing skills

  • A strong sense of teamwork and ability to both manage and execute programs

  • Excellent interpersonal and relationship building skills

  • An analytical mind with a keen eye for detail

  • Proven ability to multi-task and work with multiple concurrent deadlines

What we offer

EnPowered has health benefits, a remote first work environment, regular team bonding events, a competitive salary and stock options.

Please let us know if you require any form of accommodation during the recruitment process.

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