Marketing Director

  • Kitchener, Ontario (remote)
  • Marketing
  • Apply by August 06, 2021

About us

Most businesses pay their monthly electricity bill without understanding the details. As a licensed energy company, we developed a data - driven platform that gives businesses and their trusted partners the insights and tools they need to understand their bill. Understanding their bill helps large businesses unlock enormous savings opportunities. Last year alone, our customers saved $60 million and reduced over 1300 tons of CO2e.

The team

Our core team has built out our Canadian business, and we are now looking to grow the team as we expand into other North American markets. If you are passionate about energy and the environment, and you are looking for the opportunity to own your work, you will fit right in! EnPowered is a remote first company as we move forward with a hybrid team model. 

The role

Reporting directly to the CEO, the Director of Marketing and Communications will be expected to:

Support Strategy Discussions

  • Work closely with our executive team to help align strategic business objectives with Marketing programs and initiatives
  • Lead and direct the development of marketing plans - including goals, KPIs, budget, and resource requirements

Manage a Growing Marketing Team

  • Manage planning, budgeting, staffing, and resource allocation
  • Build internal systems to keep the marketing teams organized and delivering content on time
  • Build and maintain cross-team communication channels to fully support other parts of the organization, especially the sales team

Support Sales Targets, Specifically with a Channel Sales Strategy

  • Build a close relationship with sales leaders to deeply understand how to work collaboratively to support our sales’ targets
  • Develop and maintain initiatives to drive lead generation, content creation, channel marketing, and regular events with the broader ecosystem

Develop Brand and Communication Strategies

  • Develop and lead all branding and communication initiatives, including social pages, PR, external communications, events, etc.
  • Coach and support other leaders in the organization as we increasingly attend, and even lead, events in the industry

Who you are 

You are excited to bring your skills and experience to shape the future of the energy industry.  To be effective in the role, these skills would be valuable:

Support Strategy Discussions

  • Ability to rapidly assimilate new ideas and be able to communicate effectively with various cross-functional teams
  • Ability to propose solutions to complex and unique challenges and execute to completion

Manage a Growing Marketing Team

  • Experience with effectively partnering on large scale project teams and driving tasks to completion
  • Experience in developing and executing plans, meeting deadlines, and operating in an agile/sprint environment

Support Sales Targets, Specifically with a Channel Sales Strategy

  • Ideally, previous experience working in marketing teams that have supported channel strategies
  • Ideally, previous experience working closely with sales leaders and developing effective communication channels

Develop Brand and Communication Strategies

  • Experience managing online events with an ecosystem of vendors
  • Experience developing a strong, trusted brand from the early days
  • Ideally an existing network of connections with various reporters
  • Ability to be a very strong communicator in front of large crowds, but also individually with peers

General Background and Experience

  • 5 -8 years marketing experience including digital marketing, branding, and project management
  • 3+ years of marketing leadership and people management
  • Strong analytical skills and data-driven thinking to drive business insights
  • Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills

What We Offer

EnPowered has health benefits, a remote first work environment, regular team bonding events, a competitive salary and stock options. 

Please let us know if you require any form of accommodation during the recruitment process.

Apply Now